This allows seeing metrics broken down for each sub-site. Report suites allow you to view the different paths a visitor may take between sub-sites.
These reports also allow the creation of one dashboard that can be applied with different report suites. Instead of reporting suites, Google Analytics allows for the creation of different data profiles, which are versions of your data with permanent filters applied.
Another way that Google Analytics allows a user to look at data in sections is segmentation. A user can apply up to four segments and make comparisons across each one. Omniture SiteCatalyst applies segments in a stacking fashion; for example, applying two segments would find the intersection of the two. In order for a comparison to occur in SiteCatalyst, a user must export the data from different segments and compare outside of SiteCatalyst.
As a digital analyst , I have to balance the trade-off between ease of use and complexity. There are times when Google Analytics is best to use because the information is gathered quickly and easily.
However, in-depth answers often need to be determined by Omniture SiteCatalyst. Limiting yourself to one tool can also be limiting for your business. You are able to use the date functionality in order to look at the time frame that you need. You are also able to set each reportlet on its own time frame by clicking on the dates underneath the title. Hopefully this tutorial makes it easier to access your data and reports within the complicated SiteCatalyst UI!
June 01, Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.
If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email ask peachpit. On rare occasions it is necessary to send out a strictly service related announcement.
For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature. We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.
Pearson automatically collects log data to help ensure the delivery, availability and security of this site. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.
Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson but not the third party web trend services to link information with application and system log data.
Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services. This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising.
Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site. Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.
Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider.
Marketing preferences may be changed at any time. If a user's personally identifiable information changes such as your postal address or email address , we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service informit. Users can always make an informed choice as to whether they should proceed with certain services offered by Adobe Press.
If you choose to remove yourself from our mailing list s simply visit the following page and uncheck any communication you no longer want to receive: www. While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest pearson.
California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services. This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites.
We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site. Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.
Adobe Analytics , formerly Omniture SiteCatalyst, is an industry leader in multi-channel analytics. It is a part of the Adobe Marketing Cloud , with plug-ins that allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels. Adobe Analytics provides marketers with the insights and da t a that they need to make better decisions. This data informs decisions that will hopefully result in more revenues and conversions, and help drive advertising costs down.
Effective usage of the Adobe Analytics tool, as well as any other data analytics platform, depends on the ability to interpret marketing metrics accurately which are all coming from available data. Adobe Analytics collects web analytics data from web sites, mobile apps, other web services, and offline sources to generate various reports and analyses.
Adobe refers to this data as metrics or key performance indicators KPIs which represent quantitative information about your website performance. The following set of metrics categories that are typically tracked:. Adobe reporting tool provides basic access to all of the KPIs through pre-built dashboards within the interface. However, you may want to use your own self-service data visualization and reporting tools.
What are the examples of those kinds of tools? Success with self-service tools requires having access to Adobe Analytics data. Without the data, those who want to dig deeper will not get too far.
0コメント